Performance Marketing
Generating High-Quality Leads for North India’s Leading Real Estate Developer
Industry: Real Estate | Platform: Meta & Google Ads | Domain: Real Estate [NDA]
The Challenge
A top real estate developer in North India faced difficulties in generating high-quality leads despite strong brand recognition. Their key challenges included:
- High Cost Per Lead (CPL): Traditional marketing methods and unoptimized ad campaigns resulted in an unsustainable CPL.
- Low Conversion Rate: A significant drop-off between lead generation and site visits.
- Poor Lead Quality: Many inquiries were unqualified, leading to low ROI on sales efforts.
- Inefficient Retargeting: The developer lacked a structured follow-up strategy for warm leads.
Our Approach
We crafted a data-driven lead generation strategy to improve lead quality and reduce costs.
🔹 Google Ads Optimization:
- Launched high-intent search campaigns targeting keywords such as “Luxury Apartments in [City],” “Gated Townships in [City],” and “Ready-to-Move Homes.”
- Optimized lead form extensions for seamless conversions.
- Implemented location-based targeting to attract serious buyers.
🔹 Meta Ads Revamp:
- Created visual storytelling ad creatives showcasing the lifestyle, amenities, and luxury appeal of the properties.
- Used advanced audience segmentation, including lookalike audiences based on past buyers and high-net-worth individuals.
- Set up a multi-step retargeting funnel, nurturing cold leads with testimonials, virtual tours, and limited-time offers.
Results Achieved (Within 60 Days)
- 4.7x ROI on ad spend
- 58% decrease in Cost Per Lead (CPL)
- 3.2x increase in high-intent leads (leads converting into site visits)
- 42% boost in lead-to-sales conversion rate
- Lower drop-off rates through strategic remarketing
Challenges & Solutions
- High CPL & Wasted Ad Spend – Refined audience targeting, excluded low-quality leads, and optimized ad placements, reducing CPL by 58%.
- Low Engagement on Meta Ads – Created interactive ad formats (carousel & video tours), driving a higher CTR and lower bounce rate.
- Poor Lead Nurturing – Developed a structured follow-up funnel, integrating WhatsApp automation and email sequences, improving conversion rates.
Conclusion
By implementing a performance-driven lead generation strategy, we significantly increased high-quality leads while reducing costs, ensuring better ROI for the real estate developer. Our approach led to a higher conversion rate and faster inventory movement, making this campaign a game-changer.