Performance Marketing
Scaling a Leading Nutraceutical Brand in India with Performance Marketing
Industry: Nutraceuticals & Wellness | Platform: Meta & Google Ads | Domain: Health & Wellness [NDA]
The Challenge
A leading nutraceutical brand in India offering premium dietary supplements struggled to scale profitably due to:
- High Customer Acquisition Cost (CAC): Ad spend was high, but conversions remained stagnant.
- Low Brand Awareness in a Crowded Market: Competing against both established brands and low-cost alternatives.
- Ineffective Ad Creatives: Existing ads lacked engagement and failed to communicate product benefits.
- Low Repeat Purchases: Customers were not returning for second-time orders.
Our Approach
We implemented a 360° performance marketing strategy focused on acquisition, conversion, and retention.
🔹 Google Ads Optimization:
- Search Campaigns: Targeted high-intent keywords like “best plant-based protein” and “high-absorption multivitamins.”
- Shopping & Performance Max: Leveraged AI-driven campaigns for broader reach and higher CTR.
- Branded Campaigns: Captured existing demand and prevented competitor conquesting.
🔹 Meta Ads Revamp:
- Educational Video Ads: Showcased key benefits, addressing pain points with science-backed proof.
- Influencer & UGC Integration: Added credibility through testimonials and real customer experiences.
- Custom Retargeting Funnels: Engaged past visitors with limited-time offers, discounts, and bundle deals.
Results Achieved (Within 60 Days)
- 7.2x ROAS on Google Ads (compared to 3.1x previously)
- 6.5x ROAS on Meta Ads (compared to 2.8x previously)
- 54% reduction in CAC
- 39% increase in repeat purchases
- 48% boost in overall conversion rate
Challenges & Solutions
- High CAC & Low ROAS – We optimized ad placements, refined audience segmentation, and tested multiple ad creatives, reducing CAC by 54%
- Low Engagement on Social Ads – Designed compelling educational video content with strong hooks, leading to a higher engagement rate and improved brand recall.
- Low Customer Retention – Introduced personalized retargeting, offering loyalty discounts and subscription-based purchases, increasing repeat orders by 39%.
Conclusion
By implementing a precision-focused paid media strategy, we scaled revenue, improved retention, and built strong brand positioning in India’s competitive nutraceutical space. The brand now enjoys consistent growth with an increasing customer lifetime value (LTV).