Performance Marketing
Luxury Lighting E-commerce Growth Through Performance Marketing
Industry: Lighting Decor | Platform: Meta & Google Ads | Industry: Luxury Lighting E-commerce [NDA]
The Challenge
A premium luxury lighting e-commerce brand faced stagnant online sales despite having high-quality products and a well-designed website. The brand struggled with:
- Low Conversion Rate: Despite a significant website traffic flow, the conversion rate was below industry standards.
- High Cart Abandonment Rate: 65% of users dropped off before completing their purchase.
- Unoptimized Google Ads: Poor campaign structuring and keyword targeting led to low ROAS.
- Inefficient Meta Ads Strategy: A lack of data-driven ad creatives and audience segmentation resulted in poor engagement and high cost per purchase.
Our Approach
We developed a full-funnel performance marketing strategy focused on increasing conversions while maintaining a high ROAS.
🔹 Google Ads Optimization:
- Implemented high-intent search campaigns targeting users actively looking for luxury lighting solutions.
- Designed shopping ads with A/B tested creatives to highlight premium craftsmanship and unique designs.
- Used Smart Bidding Strategies and Dynamic Remarketing to re-engage visitors.
🔹 Meta Ads Revamp:
- Created aesthetic and conversion-focused ad creatives tailored for luxury audiences.
- Used lookalike audiences and advanced interest-based targeting to reach high-net-worth individuals.
- Implemented a retargeting funnel—engaging cart abandoners with exclusive discounts and urgency-driven messaging.
Results Achieved (Within 90 Days)
- 6.8x ROAS on Google Ads (compared to 1.9x previously)
- 6.34x ROAS on Meta Ads (compared to 2.2x previously)
- 47% decrease in cost per acquisition (CPA)
- 151% increase in conversion rate
- Cart abandonment reduced from 65% to 39%
Challenges & Solutions
- High CPC on Google Ads – Adjusted bidding strategies, prioritized long-tail keywords, and optimized Quality Score, reducing CPC by 44%.
- Low Engagement on Meta Ads – Revamped creatives with luxury-focused storytelling, using carousel ads to showcase product features and testimonials.
- Poor Retargeting Performance – Implemented segmented retargeting based on user behavior (e.g., cart abandoners vs. product viewers) with tailored messaging and exclusive offers.
Conclusion
Through data-driven performance marketing, we transformed this luxury lighting e-commerce brand’s ad performance, scaling revenue profitably while reducing acquisition costs. With an optimized paid media strategy, the brand achieved sustainable online growth and continues to expand its market presence.