Performance Marketing
Driving Explosive Growth for a Baby Care Brand with Performance Marketing
Industry: Baby Care & Parenting | Platform: Meta & Google Ads | Domain: Baby Care E-commerce [NDA]
The Challenge
A premium baby care brand offering organic and dermatologically tested products struggled with:
- High Customer Acquisition Cost (CAC): Ad spends were not translating into profitable conversions.
- Low Brand Awareness: Despite high product quality, the brand had minimal online presence.
- Ineffective Audience Targeting: The brand was attracting traffic, but conversion rates remained low.
- Cart Abandonment Issues: 72% of users dropped off before completing a purchase.
Our Approach
We implemented a multi-platform growth strategy to scale the brand profitably.
🔹 Google Ads Optimization:
- Focused on high-intent search campaigns targeting new parents and expecting mothers.
- Used Google Shopping Ads with visually rich product displays.
- Implemented Performance Max Campaigns for AI-driven bidding and audience expansion.
🔹 Meta Ads Revamp:
- Developed engaging video creatives showcasing the safety and quality of products.
- Used lookalike audiences based on previous high-value customers.
- Created a multi-stage retargeting funnel to reduce drop-offs.
Results Achieved (Within 90 Days)
- 7.2x ROAS on Google Ads (compared to 2.4x previously)
- 6.6x ROAS on Meta Ads (compared to 2.9x previously
- 54% decrease in cost per acquisition (CPA)
- 112% increase in conversion rate
- Cart abandonment reduced from 72% to 26%
Challenges & Solutions
- High CAC & Low ROAS – Adjusted bidding strategy, focused on top-performing keywords, and optimized ad copy for trust and safety messaging.
- Low Engagement on Meta Ads – Created emotion-driven ad creatives, showcasing baby-friendly ingredients and parent testimonials.
- High Cart Abandonment – Introduced a personalized retargeting strategy with discount reminders, customer testimonials, and urgency-driven messaging.
Conclusion
By implementing a precision-focused paid media strategy, we significantly reduced acquisition costs and scaled revenue, making this baby care brand a dominant player in its category. The brand now enjoys sustainable growth with increased customer loyalty and repeat purchases.