Performance Marketing
Scaling a Leading Beauty & Cosmetics Brand with Performance Marketing
Industry: Beauty & Personal Care | Platform: Meta & Google Ads | Domain: Beauty & Cosmetics [NDA]
The Challenge
A premium beauty & cosmetics brand struggled to scale its online sales due to:
- High Competition & Rising Ad Costs: Competing against global and domestic brands in a saturated market.
- Low Customer Trust in New Brands: Consumers hesitated to try new products without strong social proof.
- Low ROAS on Paid Campaigns: Previous ad campaigns were not generating profitable returns.
- Cart Abandonment & Low Repeat Purchases: Many visitors added products to the cart but didn’t complete the purchase.
Our Approach
We designed a data-driven, performance-focused marketing strategy to increase brand awareness, conversions, and repeat purchases.
🔹 Google Ads Optimization:
- Branded Search Campaigns to capture existing demand and prevent competitor targeting.
- Shopping & Performance Max Campaigns with high-quality product images and compelling copy.
- YouTube Ads for Awareness, leveraging influencer testimonials and tutorials.
🔹 Meta Ads Revamp:
- UGC & Influencer-Driven Video Ads to showcase real user experiences and boost credibility.
- AI-Powered Audience Segmentation, leveraging lookalike audiences based on high-value customers.
- Multi-Touch Retargeting, engaging past visitors with personalized offers and limited-time discounts.
Results Achieved (Within 60 Days)
- 4.9x ROAS on Google Ads (compared to 1.2x previously)
- 4.43x ROAS on Meta Ads (compared to 2.5x previously)
- 41% decrease in customer acquisition cost (CAC)
- 53% increase in conversion rate
- Cart abandonment reduced from 68% to 40%
- 34% increase in repeat purchases
hallenges & Solutions
- High Competition & Low Brand Awareness – We launched YouTube & Instagram video ads, collaborating with influencers and beauty experts to build trust.
- Low ROAS & High CAC – Optimized ad creatives, adjusted bidding strategies, and refined audience targeting, reducing CAC by 41%
- Cart Abandonment & Low Repeat Purchases – Introduced a retargeting funnel with personalized email & WhatsApp reminders, limited-time offers, and an exclusive loyalty program, increasing repeat orders by 34%.
Conclusion
By implementing a holistic performance marketing strategy, we significantly increased sales, improved customer retention, and positioned the brand as a premium beauty player. The campaign not only drove profitability but also helped build a loyal customer base for sustainable growth.