Performance Marketing
Scaling a Luxury Interior Design Firm in Dubai with High-Intent Lead Generation
Industry: Interior Design & Luxury Spaces | Platform: Meta & Google Ads | Domain: Luxury Interior Design [NDA]
The Challenge
A high-end interior design firm in Dubai specializing in luxury residential and commercial projects struggled to generate high-quality leads due to:
- High Competition in the Luxury Segment: Competing with established local and international design firms.
- Unqualified Leads & Wasted Ad Spend: Previous campaigns attracted low-budget inquiries that didn’t match the premium services offered.
- Low Online Presence & Brand Awareness: Lack of strong digital positioning made it difficult to reach affluent clients.
- Long Sales Cycle & Client Hesitation: Customers required multiple touchpoints before making high-value commitments.
Our Approach
We crafted a high-intent, ROI-driven performance marketing strategy to generate qualified leads from high-net-worth individuals (HNWIs) and luxury businesses.
🔹 Google Ads Optimization:
- Search Campaigns Targeting High-Intent Keywords like “luxury interior designers in Dubai” and “high-end villa renovation UAE.”
- Display & YouTube Ads for Brand Awareness, showcasing premium past projects.
- Competitor Bidding Strategy to capture audiences searching for competing firms.
🔹 Meta Ads Revamp:
- Luxury-Focused Creatives, highlighting past projects, high-end aesthetics, and premium materials.
- Hyper-Targeted Audience Segmentation, focusing on HNWIs, business owners, real estate developers, and property investors.
- Lead Form & WhatsApp Integration, making it easy for interested clients to inquire instantly.
Results Achieved (Within 90 Days)
- 382% increase in qualified leads
- 64% reduction in cost per lead (CPL)
- 7.1x return on ad spend (ROAS) on Google Ads (compared to 2.9x previously)
- 5.9x ROAS on Meta Ads (compared to 2.4x previously)
- 47% increase in high-value inquiries (projects over AED 500,000)
- 3x higher conversion rate from website traffic
Challenges & Solutions
- Attracting Premium Clients Only – We refined ad copy, audience targeting, and landing page messaging to filter out low-budget inquiries and attract only serious clients.
- High CPL & Low ROAS – By implementing smart bidding, negative keyword strategies, and retargeting, we reduced CPL by 64% and improved ROAS dramatically.
- Low Trust & Hesitation in High-Ticket Purchases – We introduced video testimonials, behind-the-scenes content, and success stories to build credibility and reassure potential clients.
Conclusion
Through data-driven Google & Meta Ads, we transformed the firm’s digital presence, attracting high-value clients and increasing lead quality. The firm is now positioned as a top choice for luxury interior design in Dubai, with a scalable digital marketing model for continued success.